I like robots, the internet and great advertising. Check out my work below, or learn more about me here.
Maybelline | Color Tattoo
I developed the UX and art direction for this site design. We encouraged exploration by providing tutorials for each of the 3 products showcased.
www.maybelline.com/eyestudio
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ProtestBot | A New Platform For Protesters
I developed an open-source platform for protesting by creating ProtestBot. Users can log into a website, enter a message and upload their photo. Their message is sent to the robot which can be placed anywhere there is a clear wifi signal. This project utilized all parts of me- from UX to product development to programmimg. Look for my launch in May 2012!
www.protestbot.org
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L'Oreal | Makeup.com
L'Oreal needed a more organic way to grow their brandawareness. Our solution was to create Makeup.com, a make up blog that leveraged their authority on trends and products in the marketplace. I art directed the UX and site design as well as assisted in developing a content strategy.
www.makeup.com
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Archibald, a giant squid | Product development
Archibald is the first ever life sized giant squid plush toy. Born from my imagination, I used my skills in product development and marketing to help him come alive. Archibald has shown in galleries around the world. Production is currently limited to only a few a year keeping his sighting as special as a real giant squid.
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Cartoon Network | Social Media for Halloween
Cartoon Network needed to promote their lead shows for Halloween. I developed a social media campaign centered around pumpkin carving. Users could download the templates on Facebook of their favorite characters.
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Behavior New York | E-commerce Website
Behaviour New York is a popular retail store in Chelsea. They came to me looking to expand their business by opening an online store. I just launched their first e-commerce store store and am now working with them to develop a social and ECRM campaign to drive users.
behaviournewyork.com
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Garnier Fructis | Masthead banner ad
What better way to promote your environmentally conscious shampoo than a homepage takeover on Youtube? I concepted and illustrated this banner ad in a style that would remind users being earth friendly starts with them!
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Frankie | Mobile application and branding
Frankie is a mobile application that manages projects for those in the service industry. The idea is developed by myself and a friend. I am currently working on UX and mobile design.
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Maybelline | Great Lash Lots of Lashes iAd
This iAd for Maybelline's Lots of Lashes mascara invites users to share whats inspiring them. I designed the iAd to match the exisitng social media and television campaigns.
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Rockstar Games | Grand Theft Auto IV print and outdoo>
I worked on the launch of Grand Theft Auto IV. I created outdoor ads, package design and game manuals and disc design using key art.
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Smart Bargains | TV spot (copywriting)
I enjoy copywriting. This spot is from a campaign that I wrote for Smartbargains.com, a e-commerce site for home goods. As you can see from this agency cut, we had a lot of fun on set./p>
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InHD | TV spot (art direction)
inHD is an HD channel devoted to the art of competition. We showcased everyday competition in a series of spots for tv. I art directed this spot as well as 3 others.
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The New York Rangers | Branding
The New York Rangers were looking to update their look. I created this look and feel to capture the energy and loyalty of the fans. The look is still used today in their tickets, motion graphics and advertisments.
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French Oven | Logo and branding
A logo design for a bistro named French Oven.
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